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By Anne Piergrossi
Tom's of Maine has been at the forefront of natural personal care since its founding in 1970. Thanks to their early leadership, today they are the #1 Natural Care brand. Tom's of Maine makes naturally effective and innovative toothpaste, mouthwash, floss, deodorant, soap, and shaving cream. They also donate 10% of their pre-tax profits to charitable organizations and encourage their employees to use 5% of their paid time volunteering. Environmental sustainability influences all of their decisionmaking, from packaging (boxes made from recycled paperboard, the first recyclable plastic deodorant stick) and ingredients (biodegradable, minimally processed) to energy sources (wind energy powers the factory) and employee benefits ($4000 towards the purchase of a hybrid vehicle). Their Common Good Partnerships, Rivers Awareness™ and Dental Health for All™, work towards improving the condition of our nation's rivers and increasing access to dental care.

The leading natural toothpaste
One of Tom's of Maine's most successful products is Whole Care toothpaste. This natural multi-benefit toothpaste helps maintain good oral health by delivering cavity prevention, tartar control, whitening, and clean, fresh flavor using only natural ingredients.

Clean, fresh-feeling mouth
Natural flavor oils, not artificial sweeteners like saccharin, leave your mouth feeling clean and fresh.

Fights cavities
Naturally sourced fluoride helps remineralize soft spots on teeth before they turn into full-fledged cavities and strengthens the tooth structure so enamel becomes more resistant to decay.

Controls tartar
Zinc citrate, a naturally occurring mineral, interferes with the calcification of plaque into tartar.

Gentle whitening
Natural silica (derived from sand) improves cleaning and gently whitens without bleaching ingredients or harsh abrasives.

Clean, sustainable planet
Tom's commitment to environmental sustainability means you can feel good about using their products without sacrificing the effectiveness you expect!